Paid Media Strategy 2026

The right message,
to the right person.

Four products. Five audiences. One precise machine.

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EGP / Week
0
Product Lines
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Buyer Segments
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Week Plan
Our Approach

Three rules we
build everything on.

01
Test First, Scale Second

The first 10 days are diagnostic. We find what works before spending at full capacity. Scaling the wrong message is the fastest way to burn budget with nothing to show.

02
B2B and B2C Never Mix

A construction manager and a luxury villa buyer are completely different people. Separate campaigns, separate messaging, separate budgets. Mixing them kills both.

03
Volume or Prestige — Not Both

The Foldable Caravan drives volume and quick ROI. The Premium Capsule builds brand prestige. Each earns its budget differently and is never mixed.

Who We're Targeting

Five buyers.
Five different conversations.

B1 — Construction
Site Ops & Procurement

The person who decides what caravans and site units the company buys. Cares about cost, logistics, and reliability.

  • Cost comparison vs. traditional caravan
  • Transport & storage savings
  • LinkedIn + Meta
B2 — Developers
Real Estate Developers

Developers building multi-unit projects who need fast, scalable housing without traditional construction timelines.

  • Cost per unit vs. traditional build
  • Speed to livable unit
  • Phased deployment options
B3 — Hospitality
Resort & Hotel Operators

Boutique hospitality investors who want premium guest units deployed fast with strong revenue per unit potential.

  • Revenue per unit modeling
  • Speed vs. brick-and-mortar
  • Aesthetic quality proof
C1 — Luxury Buyer
High-Net-Worth Landowners

Ages 32–58. Own land and want a premium second home or off-grid retreat. Follow architecture and luxury lifestyle content.

  • Aspirational lifestyle visuals
  • Interior quality & smart home features
  • "Ready in 60 days" messaging
C2 — Practical Buyer
Coastal & Rural Landowners

Ages 30–55 with land in coastal or rural areas. Want livable housing without the cost and complexity of traditional construction.

  • "Vs. traditional build" comparisons
  • Practical feature walkthroughs
  • Cost and simplicity focus
The Funnel

Awareness → Interest
→ Action.

A "funnel" is the journey from "never heard of you" to "sign me up." Most people drop off at each stage — that's normal. The goal is to move enough of them all the way through, at the lowest possible cost.

Top of the FunnelAwareness
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10,000 see our ads
Middle of the FunnelConsideration
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2,500 engage (click, watch, follow)
Bottom of the FunnelConversion
0
250 become leads
Stage 01
Top of the Funnel
Awareness (industry: TOF)
  • Cold audiences who don't know AI.Beyoot
  • Short videos + strong visuals
  • Goal: stop the scroll, get the view
  • Builds our retargeting audience
Stage 02
Middle of the Funnel
Consideration (industry: MOF)
  • People who engaged but didn't inquire
  • Longer content, comparisons, walkthroughs
  • Goal: get a lead form filled
  • Lookalike audiences from warm lists
Stage 03
Bottom of the Funnel
Conversion (industry: BOF)
  • Hot leads who visited but didn't contact
  • Testimonials, urgency, direct CTAs
  • Goal: book a call or request a quote
  • 7–30 day retargeting windows
≤ EGP 800
B2B Lead Cost Target
≤ EGP 400
B2C Lead Cost Target
≥ 1.2%
Winning Ad CTR
20–25%
Retargeting Budget
Creative Strategy

Each product has
its own voice.

01 — B2C / Hospitality
Premium Capsule
"A designed living experience. Not a prefab."

Aspirational and architectural. We never lead with price — we lead with lifestyle, environment, and identity.

  • Statement Property — Drone shots, golden hour, "your land, your vision."
  • No Construction Hell — No permits. No delays. Liberation tone.
  • Resort Revenue — X units × nightly rate. For hospitality buyers.
Opening Hook
"What if your vacation home was ready next month?"
02 — B2B Developers
Green Foldable Unit
"Industrial efficiency. Built for spreadsheet thinkers."

Technical and ROI-forward. This buyer doesn't care about lifestyle — they care about cost per unit and logistics savings.

  • Stack Logic — "6 units where you used to put 1. Same trailer."
  • Speed — Site ready in days, not months.
  • Phased Build — Start 20 units, add 20 next quarter.
Opening Hook
"You're paying to transport air. Here's how to stop."
Primary Scale Driver
03 — Core B2B
Foldable Caravan
"The direct replacement for the traditional caravan."

Direct, comparative, cost-obsessed. The buyer has used the same caravan for 15 years. We break that habit with hard numbers.

  • Side-by-Side — Traditional vs. Foldable across every metric.
  • The Math — "One truck now carries 6. Same fuel. Same driver."
  • Procurement Frame — "20 caravans in your fleet. Here's your annual saving."
Opening Hook
"Your competitor just cut logistics costs by 40%. Here's how."
04 — B2B / B2C
Hybrid Unit
"Livability meets practicality."

Warm and human. We speak to the site manager sleeping in a standard caravan and the family tired of waiting on a traditional build.

  • The Upgrade — Direct contrast with standard site accommodation.
  • The Family — "Traditional build: 18 months. This: 30 days."
  • Engineer's Quarters — "A real home at the job site."
Opening Hook
"This is what site housing should've looked like 20 years ago."
Budget

4,000 EGP/week.
Every pound assigned.

Tap a phase below to see how the weekly budget is split. Phase 1 (Weeks 1–2) is testing-heavy. Phase 2 (Weeks 3–4) puts more weight behind what's already working.

EGP 2,800
Weekly Total
Testing Phase
Weeks 1–2 Testing Phase
CampaignWeekly BudgetPurpose
B2B Caravan + Green Unit — ColdEGP 980Primary scale driver — aggressive testing
B2C Premium Capsule — ColdEGP 630Luxury audience signal collection
Hybrid Unit — ColdEGP 490Validate audience responsiveness
Retargeting — All ProductsEGP 420Warm audience nurture
Creative Testing ReserveEGP 280New hooks, A/B copy variants
TotalEGP 2,800Buffer held until winners identified
Weeks 3–4 Scaling Phase
CampaignWeekly BudgetNotes
B2B Caravan — Winning SetsEGP 1,260Core scale — expand into new audiences
B2B Green Unit — ValidatedEGP 560Secondary B2B; tested audiences only
B2C Premium CapsuleEGP 700Validated creative going broader
Hybrid UnitEGP 420Maintain or reduce based on data
Retargeting (growing pool)EGP 490Pool now growing from TOF activity
Creative RefreshEGP 210New creative vs. winning ads
TotalEGP 3,990At cap — full deployment
Run Your Own Numbers

If the inputs change,
so does the outcome.

Move the sliders to see how budget, lead cost, and deal size translate into monthly pipeline. The defaults match the plan we're proposing. Every number updates live.

Inputs

Weekly ad budget 4,000 EGP
2,00020,000
Cost per lead (CPL) 600 EGP
2002,000
Lead → deal conversion 8%
1%25%
Average deal value 300,000 EGP
50K1M

Projected Monthly Output

Leads / month
29
Form fills from paid traffic
Closed deals / month
2
Leads that turn into sales
Projected pipeline value
EGP 693K
40× return on ad spend
These are projections, not promises. Real results depend on creative quality, market conditions, and how quickly we can iterate on data. We commit to the targets in the funnel section — not to the model above.
The Plan

12 weeks.
Three clear phases.

Weeks 1 – 4
Test & Learn
Launch campaigns, collect data, identify what's working. No budget increases until signals are clear. Winning ads must hit a CTR threshold, a cost per lead target, and generate a minimum number of leads. Everything else gets paused.
Weeks 5 – 8
Scale & Expand
Winners scale 20–30% per week. We expand into new audiences, activate LinkedIn for B2B, and run 3-ad nurture sequences for leads who haven't converted yet. Fresh creative rotates in to prevent fatigue.
Weeks 9 – 12
Consolidate & Optimize
Cut what hasn't worked. Put budget behind the top 2–3 campaigns. Build case study ads from real customers — these are the highest-converting format in B2B. If lead cost is within target, we present the case to scale the budget further.
Ground Rules

What we will
never do.

×
Run one campaign for all four productsThe Caravan buyer and the Capsule buyer are different people entirely. One campaign for all four speaks to no one.
×
Increase spend before creative is validatedSlow results in week one are normal — Meta is still learning. Rushing budget too early wastes money and corrupts the data.
×
Cut retargeting to "save" for acquisitionWarm audiences convert 3–5× better than cold ones. Retargeting always gets 20–25% of total spend — no exceptions.
×
Mix luxury and industrial aestheticsThe Capsule and the Caravan are sold to different people on different pages. They never share audiences, creative, or landing pages.
Next Step

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Omar Qabbany
Lead Media Buyer

This market is an open
field. We're the first
ones in.

Construction procurement and luxury modular living still run on trade shows and word of mouth. Almost nobody is running serious paid media here. The brand that shows up first — with the right message and a frictionless lead form — wins deals that would otherwise take years to generate.

Omar Qabbany
Lead Media Buyer — Performance Marketing
4,000 EGP / week · Meta Ads · LinkedIn
12-Week Roadmap · Confidential
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